Mad Pride Mad Pride is an idea which came out of the 1997 Gay Pride Festival in London. A few survivors of the mental health system said "we could do with a festival like this". And so a motley collection of individuals got together and slowly started organising themselves so as to put on events. These Mad Pridesters did some research on the Name and Aims of the thing. Then they set about forming a non-profit-distributing company to develop MAD PRIDE. In 1999, they organised a series of gigs and concerts. The hope is that MAD PRIDE will really take off in the year 2000.